ABM / Lead Generation Specialist
£25,000+ basic salary + uncapped commission | Full-time | Lead & Rapport
Build conversations. Create opportunities. Drive growth.
What you'll be doing
- - Delivering B2B outbound and ABM campaigns on behalf of Lead & Rapport clients
- Researching and targeting specific companies, accounts and decision-makers
- Making high-quality outbound calls to senior business contacts
- Engaging prospects through confident, consultative conversations
- Qualifying opportunities against agreed campaign criteria
- Booking qualified appointments and generating new business opportunities
- Managing follow-up activity and maintaining accurate CRM records
- Working closely with Lead & Rapport and our clients to understand their proposition and target market
- Representing different businesses and industries professionally
- Learning each client's proposition quickly and adapting your approach accordingly
- Consistently working towards campaign KPIs and revenue-generating objectives
What we're looking for
- You'll have at least 2 years' experience in B2B lead generation, appointment setting, business development or outbound sales.
We're looking for someone who:
- Is confident speaking to senior decision-makers
- Is comfortable making outbound calls
- Can build rapport quickly and naturally
- Understands the difference between a lead and a genuinely qualified opportunity
- Has a commercial mindset and enjoys hitting targets
- Is resilient and doesn't take rejection personally
- Can research accounts and identify the right people to speak to
- Is organised and takes pride in the quality of their work
- Can represent multiple clients and adapt their messaging accordingly
- Wants to develop their career within ABM and B2B business development
What you'll get
- - £25,000+ basic salary, depending on experience
- Uncapped commission
- The opportunity to work across a variety of B2B clients and industries
- Structured training and ongoing development
- Exposure to genuine ABM and strategic outbound campaigns
- Clear opportunities to progress as Lead & Rapport grows
- A role where your contribution directly impacts our clients' growth
- The opportunity to become part of a growing specialist B2B business
We believe the best business relationships don't begin with a lead. They begin with rapport.
Our approach combines intelligent targeting, account-based strategy and human-led engagement to create meaningful conversations with the people who matter most.
If you're commercially driven, naturally curious and genuinely enjoy speaking to people, we'd love to hear from you.
Apply now and tell us why you're the right person to help us build conversations that create opportunities.
Senior ABM / Lead Generation Specialist
£35,000+ basic salary + uncapped commission | Full-time | Lead & Rapport
Lead the conversation. Own the opportunity. Deliver results.
What you'll be doing
- - Taking ownership of ABM and outbound campaigns for Lead & Rapport clients
- Developing a deep understanding of each client's proposition, target market and ideal customer profile
- Researching target accounts and identifying key decision-makers and influencers
- Engaging senior stakeholders through intelligent, consultative outbound conversations
- Creating qualified sales opportunities and high-value appointments
- Managing complex conversations with senior decision-makers
- Using insight and questioning to uncover genuine business challenges and commercial opportunities
- Managing follow-up activity and nurturing prospects where an immediate appointment isn't appropriate
- Maintaining high-quality CRM and campaign data
- Working closely with Lead & Rapport leadership and clients to optimize campaign performance
- Providing feedback and insight that improves messaging, targeting and campaign strategy
- Supporting and mentoring less experienced members of the team as the business grows
- Taking ownership of your personal targets and contributing to wider campaign performance
What we're looking for
- You'll have at least 5 years' experience in B2B lead generation, appointment setting, business development, outbound sales or ABM.
You should be someone who:
- Is highly confident speaking with C-suite and senior decision-makers
- Has a proven track record in B2B outbound
- Understands ABM and account-based prospecting
- Can hold a commercially intelligent conversation rather than simply follow a script
- Knows how to qualify genuine opportunities
- Is comfortable working across different industries, propositions and client campaigns
- Has excellent verbal communication and questioning skills
- Is commercially driven and motivated by results
- Can work independently and take ownership of campaigns
- Has the confidence to challenge messaging or targeting when you see an opportunity to improve results
- Can coach and support more junior colleagues
- Takes pride in delivering quality, not simply quantity
What you'll get
- - £35,000+ basic salary, depending on experience
- Uncapped commission
- Responsibility for high-value ABM and outbound campaigns
- Exposure to multiple B2B sectors and senior decision-makers
- The opportunity to help shape campaign strategy, not just execute it
- Career progression as Lead & Rapport grows
- Training and development
- A role with genuine ownership and responsibility
- The opportunity to become a senior member of a growing specialist B2B business
Lead & Rapport exists to transform B2B growth by putting meaningful human connection at the heart of strategic account acquisition.
We combine intelligent targeting, account-based strategy and human-led engagement to connect ambitious businesses with the people who matter most.
Because we believe the best business relationships don't begin with a lead.
They begin with rapport.
If you have the experience, commercial instinct and personality to engage senior decision-makers and create opportunities where others can't, we want to hear from you.
Apply now and tell us what makes you exceptional at B2B outbound.